SKILLS
BRAND DEVELOPMENT
- Brand development
- Branding guidelines development
- Brand ambassador
- Budgeting
- Scheduling/Delegation
- Communication/Customer support
DIGITAL MARKETING
- Logo/website design
- UX design
- Market trend research
- ECommerce strategies
- Expert proficiency with Adobe Creative Suite
- WordPress/themes/plugins
- SEO/SEM/PPC/dashboard analytics
- Email segmentation (Constant Contact, Mailchimp, Marketo)
- CRM administration (Workfront, Zoho, Salesforce)
- Website/user/role administration
- Mobile app development
- HTML/CSS/development collaboration
- Social media management and integration
- WooCommerce/QuickBooks integration
- Content management creation (copywriting, custom graphics, etc.)
- Dynamic enterprise-level presentations
- Interactive digital content
- Illustration/photo retouching
- Advanced typography
- Translation (up to 14 languages)
OTHER
- Print production/press approval
- Pre-press expertise
- Catalog/sales planner creation
- Trade show/floor plan development
- Direct mail/vehicle graphics
- CAD conversion
EMPLOYMENT HISTORY
DC MARKETING AND DESIGN
Position: President | 01/2019 – Present
KEY RESPONSIBILITIES:
- Brand development
- Establish KPI/ROI objectives
- C-level account management
- Value-added program development
- Program management/budgeting/scheduling
- UX Design/brand identity assessment
- New-business development
- Web design/web/user/role administration
- SEO/SEM/PPC/dashboard analytics
- Market and culture trend research
- CRM implementation and cloud-based workflow administration
- Database management
- Mobile app implementation
- Segmented email marketing
- Customer loyalty branding
- Nurture client/agency relationship
- C-level presentation and web conferencing
- Social media development
- Motivational leadership
- Effective internal communication
FANATICS, Inc. (Formerly VF Licensed Sports Group)
Position: Marketing and DAM administrator | 02/2011 – 01/2019
PRIMARY RESPONSIBILITIES:
- Supervise the design and production of co-branded programs for MLB, NFL, NBA, NHL, MLS and NCAA licensed sports apparel
- Provide corporate, brand and content marketing solutions
- Development and creation of new-business proposals
- Development and design of animated corporate messages and segmented eNewsletter programs
- Primary marketing and digital asset management of products sold under the Majestic Athletic label
- Supervise the management, production and distribution of all digital assets, serving as a liaison to retail affiliates such as Walmart, Target, Dick’s Sporting Goods and others)
- Maintain communication between marketing, executive, art, sales, brand and licensing teams
LP&M ADVERTISING – Syracuse, NY
Position: Senior Director | 02/1988 – 02/2010
PRIMARY RESPONSIBILITIES:
- Provide creative and production supervision to accounts such as Nationwide Insurance, Cooper Crouse-Hinds, Carrier Corporation, Garmin, SanDisk and others
- Provide leadership and coordination to a team of art directors, graphic designers, media directors and production artists
- Develop new-business initiatives
- Establish budgeting, project scheduling and project delegation
DC Marketing and Design 