The largest free concert in the country, Syracuse JazzFest is made possible by a successful sponsorship program and proven press campaign. The festival takes place every June and features national musicians and scholastic workshops which are taught by the musicians.
The program was under my supervision throughout my residency in Syracuse. For this poster, depicting Dr. John and the Funk Brothers, I was honored to be the designer and illustrator. Other collateral pieces included print ads, an event brochure, printed canvas bags, parking passes, stage passes, and press conference materials.
Julie’s Place Restaurant
This website was created for Julie’s, now called Attilios, a fine-dining and catering venue, located in Syracuse.
OnCenter Convention Center Complex
A three-city-block facility, located in the heart of Syracuse, Oncenter offers flexible meeting, convention, banquet and event space to accommodate groups and functions of all sizes. This promotional ad targeted national meeting and convention managers.
In collaboration with “I Love NY” and the Syracuse Chamber of Commerce, TourNY is a five-county initiative, promoting the Finger Lakes Region as a premier destination for group travel and motor coach tours.
The complete brand program includes a logo, press materials, website, print ads, digital marketing and a “talking” direct mailer which includes a sound byte of “Bob,” the tour director.